Unique Recording Studios – Embracing Music Industry Change
The music industry is changing. The traditional outlets of music discovery, distribution and promotion have been thrown out the window in the wake of constant technological innovation. Traditional record labels and music retailers have found that their business models are no longer valid in today’s world of iTunes, streaming radio, blogs, etc.
With the advent of new technology, especially in the realm of Digital Audio Workstation and DJ software, it is increasingly easy for just about anyone with an idea to compose and produce a song or a remix. To that end, the market has been flooded with new content; some of which is good and some of which is not so good.
From day one, the focus of URS has been on producing excellent music and putting on incredible, unforgettable artist’s. While distribution and promotion methods will certainly change throughout time, the desire and need for quality music and events is timeless.
The company’s emphasis is to promote the success of its artists. URS is always looking out for its artists’ best interests and believes in fair deals that create win/win situations for everyone involved. This is done by breaking away from old industry standards and by innovating new best practices.
Not limited to producing records and events, URS also provides services to the music and post-production industries including web development, licensing, recording, editing, mixing, and mastering.
URS, is an independent record label based in Sacramento, California.